A large South African retailer has proven that it is taking into account the trying financial conditions that customers are facing.
Pick ‘n Pay’s Smart Shopper Reward programme, the company’s loyalty programme, is now offering small discounts on their customer’s next shop as well as cell phone recharge vouchers.
South African consumers have faced high food inflation, which has ranged from month-on-month inflation increases of between 3.4% and 4.5% for the January to October 2018 period .
While there has been a drop in the petrol price recently, consumers are also reeling from multiple petrol-price increases over 2018.
As a result, Pick ‘n Pay’s initiative to show consumers that it cares about their financial wellbeing is well considered and likely to engender loyalty in its customers.
This should be a win for consumers and also for Pick ‘n Pay.
Deborah Spicer writes for the trend-mapping futurist blog, Spicy Trends. To subscribe to a newsletter on trends in society and, specifically, in marketing, mail deborah@spicytrends.co.za.